While looking at the morning Webcomic.com blog post, It hit me how smart the guys at Webcomic.com and Half Pixel are. They work as a unit promoting webcomics while at the same time promoting themselves and what they do. They do a “somewhat” weekly podcast about the industry and business of webcomics and best of all, they put out a book of how you can do it yourself. They have proved that alliances and partnerships are a strong business “weapon” that can be used by anyone; including you and me. I have a few partnerships with other PDF RPG companies who sell my products that look like products in the other companies gaming line. Why? It is a great way for them to make money (I pay them 15% of the sale to do it), they get to expand their product line without having to do anything, and lastly it is good for the industry as a whole by supporting each other. One song, many voices.
This ties in to directly what I am doing with the Creative Imprint Agency. Teaming up with other RPG PDF companies to help is all is a good thing. Just take a look at RPGNow.com and think about how many of the people listed there you could team up with and proved a whole new range of products. RPG Objects did it for years with Modern Dispatch. Just something for you to think about. Talk to you later…
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