Sunday, January 2, 2011

LPJ Design 2010 Business Year in Review

The Short Answer: A great year even in the middle of a recession!

The Long Answer: Very interesting and great year. OK here are the interesting facts that you might like to see

LPJ Design Sales 2009 (Sales & Units) Breakdown
Paizo: 26%
RPGNow: 74%

LPJ Design Sales 2010 (Sales & Units) Breakdown
Paizo: 15%
RPGNow: 85%

Well as you can see, RPGNow is where I make the most sales of our products.  Not really a surprise there, but I was surprised to see that only 15% of my sales can from Paizo.  I wanted 2010 to be the year where I would have an even split between RPGNow and Paizo.  I guess that is something I will have to work on in 2011.

RPGNow Percentage change from 2009 to 2010 (Sales): +54%
RPGNow Percentage change from 2009 to 2010 (Units): +63%

Paizo Percentage change from 2009 to 2010 (Sales): -16%
Paizo Percentage change from 2009 to 2010 (Units): -31%

Total Percentage change from 2009 to 2010 (Sales): +36%
Total Percentage change from 2009 to 2010 (Units): +45%

As we see from the number above, RPGNow is a powerhouse location for my sales. Paizo has really fallen off as my source for sales.  This just reaffirms what I already know.  As much as I like RPGNow, I think Paizo could become a great way to increase my overall sales.  But better yet, looking into developing my own website store (something I can focus on this year) and created exclusive product to only release there.  

I have been looking at the American action figure market for a few cool ideas that I have though that might work out very well in the PDF RPG industry.  The Hasbro Marvel Legends series idea of Build-A-Figure add on was a great marketing idea that could be adapted to PDF RPG industry. My main goals for 2011: Increase sales & units by 350% which means I could hire a full time employee. That percentage sound crazy? Well back early on I increased the sales & units of 2002 to 2003 by over 400% and then increased sales & units of 2003 to 2004 by over 300%.  But back then I was releasing a product a week.  I wonder what that means for LPJ Design? Two products a week release schedule? That sounds crazy.  Guess we will have to see.  Talk to you later…