Friday, June 18, 2010

Paizo gets it, and you should copy their business plan...

Once again Paizo proves themselves as the heir apparent to the D&D throne. I picked up my copy of Master of the Fallen Fortress from my local gaming store for Free RPG Day this weekend (if you are going to be in South Florida this weekend, you can see & meet me in person at Florida SuperCon in Miami looking to recruit artists) and I also picked up the NPC Guide. Full color, amazing art and layout.  Fantastic all around products. I was talking to some friends and they told me that thye have jumped ship from 4E to Pathfinder.   The main reason? "Pathfinder felt like D&D".  I keep hearing that from more and more people.  "4E isn't bad, but Pathfinder fells more like D&D to me." is what people are saying.  And I have to agree with the people.

Paizo follows a very simple business formula.  It is the same formula that Apple and Zappos use. They turn customers into evangelist of their products. People talk about Paizo products. Sometimes it is good and sometimes it is bad, but you can talk about Paizo and what they do, and I don't get the feeling they just want you to tell them what you feel so they can make their products better. Plus is Paizo makes a mistake like like with their GameMastery Face Cards: Enemies Deck, they just admit it and move on to do better next time.  Paizo gets it, and if you don't get it maybe you should follow what they do and see if it helps you out.  Hell I did. Where do you think the idea of the Quartermaster digital item cards cam from.  Talk to you later...


  1. Errmmm, how did you manage that when FreeRPG Day is tomorrow? You cheeky Businessman you!

  2. Having a friendly relationship with customers and third-party publishes seems to work for them. Who woulda thunk?

    Pathfinder: By gamers for gamers...