Here is a quote about Marvel Comics that kind of defines it for me:
"It is a mini-Disney in terms of intellectual property," said Ronald Perelman. "Disney's got much more highly recognized characters and softer characters, whereas our characters are termed action heroes. But at Marvel we are now in the business of the creation and marketing of characters."
Let me just say this off the bat, LPJ Design is an entertainment company that makes RPGs. My view and planned growth of LPJ Design as a company expands to music, animated features, television shows, video games, comic books and graphic novels. RPGs are the first step in understand how to build a business correct that focused on intellectual property development. Because at the end of the day, what must of us who work in the paper and pencil field of RPG design and creation are doing is getting skills that transfer over to the video game and entertainment industry. Lee Hammock is a great example of this. Lee and I worked together in the early days of LPJ Design. Lee has gone on to work for DC Comics and now Lead Game Designer at Icarus Studios LLC. Lee was able to use his skills in RPG writing and development and use them to get himself a good position in a very profitable industry. Another great example of this is Shane Hensley of Deadland RPG fame and Cryptic Studios's City of Heroes and City of Villains MMORPGs.
So why can’t you do the same with your RPG company? Well you could, if you plan it right. First off, you have to have the right look. Radical Comics has done this very well with the help of Imaginary Friends Studios. In less than 2 years Radical Comics has gone from an unknown comic book company to a player in the Hollywood movie see with getting several of their books on the road to being developed into movies. Not bad for two years worth of work. I think the same thing could be said about RPG companies if the right actions are taken. Just something you should think about. Talk to you later…