Wednesday, December 2, 2009

What Paizo's RPG Superstar™ 2010 Open Call means for LPJ Design

Paizo gets it.  Paizo understands how to get it fan base excited on what they are doing.  The RPG Superstar event is a great business and marketing idea for them.  It is three months of promoting how much Paizo loves their fans. And better yet, some lucky person is going to get a writing credit in a Paizo product meaning they get popularity and  "fame" from this event.  It is a win-win for all involved.

But how do I turn this into a win-win-win for LPJ Design?  Since this event is going to have 31 losers and just ONE winner, I think this is an opportunity to for LPJ Design to get possibly 31 new writers by offering freelance jobs to those who don't win.  The reasons being: You get good writers who are motivated to work and have proved they know what they are doing.  Everytime Paizo promotes the RPG Superstar event, LPJ Design cross promotes offers to those who did not win.  Who said coming in second place is a bad thing.  Talk to you later...