Multiply that number out for the month (30.5 days) you get 915,000 impressions/hits. Years ago RPGNow.com said that the average price for sale on PDF where $6 - $8 ($7 average). So if only 1% of the 915,000 monthly impressions/hits (9,150 sales) purchase the average ($7) you get $64,050 in monthly sales. Multiply that number by 12 months and you get $768,600 for yearly total sales. RPGNow’s take (roughly one-third of the money generated) is $256,200. Quarter of a million sounds good until you add the salary of 8 people ($40K per person = $320K) plus other operational cost (roughly 50% of salary = $160) and you come up with a total of $480K. A shortage of nearly a quarter of a million dollars with the numbers I gave you.
But I think RPGNow get more than 1% of their 915,000 monthly impressions/hits. I believe that do more like 5% to even 10% of their monthly impressions/hits.
- If you do this same example with 5% you get $801,000 as RPGNow's take home after everything is calculated.
- If you do this same example with 10% you get $2,082,000 as RPGNow's take home after everything is calculated.