Wednesday, December 10, 2008

[PDF Business Wednesday] First off, We’re firing you!!!!

OK This one is a little bit of a deviation of what I should be talking about, but I thought this was important to talk about this as creative people. This came out a few days ago under the title: NBC considers cutting on-air time. I read this article and the first thing that ran through my mind was Chief Executive Jeff Zucker needs to be fired. What the hell do you mean you can’t fill up 22 hours worth of TV viewing? First off let’s start with their biggest problem at this TV network, TOO MANNY NETWOR EXECUTIVES!!!! Too many egos, too much bullshit and no quality!!! NBC, hell most network TV, is suffering from “not enough chlorine in the gene pool” there. No one at these networks come up with original ideas for show to do. Come on NBC, your two big bets for successful shows are two shows that were hits when the originals were made in the 1970s and 1980s??? WTF?!?!?!?

OK here is an idea a buddy and I came up with over 3 years ago, that could solve all their problems, and the networks could do to help gain viewers: Have a week of pilot show. You take one week where you normally would be running reruns of shows and you really don’t have anything new to play, instead of that you dedicate that entire week to pilots of show that were pitched to the network and show them to the people. At the end of every show have people call in to tell you if they liked the show or thought it sucked. The shows that do well get a 13 episode contact the ones that don’t, don’t get anything. Most time, TV pilots get made by these TV Networks and never see the light of day or they get leaked to BitTorrent like Global Frequency or Aquaman and the fans eat it up. But instead of making the show TV Networks in all their wisdom decide it will not do well and it never makes it to the small screen. But reality shows like America’s Got Talent can really bring those numbers of people in. Best of all the TV Network could actually make back money on pilots that didn’t make it with the advertising from pilot week.

Being great in business is like being a great lover: Step 1) Ask the person what want; Step 2) Give the person what they want; Step 3) Ask them if they liked it and if they did; Step 4) Repeat. It is not brain surgery here. Talk to you later…