Thursday, July 22, 2010

Sex and gimmicks doesn't sell products, quality does...

See this great ad for the upcoming Nikita series. It does everything right, to not make this a successful series.  Way too much sex appeal on the ad just is doing its best to cover up the flaws of the show.  Yes she is sexy and the image is exotic and erotic, but it does not sell what the show is.  In all my years of watching 24, I never saw Jack Bauer in a leather tight Speedo.  Gimmicks are not need to sell quality.  Just look at the HBO series The Wire to see that. This this the same lesson you should learn and follow when making your products.  Get back to work.  Talk to you later.