Tuesday, November 25, 2008

[PDF buisness Wednesday] Tilting at Windmills

Since I will be on the road for Thanksgiving, I decided to give this to you a day early. Enjoy!

One of the great books that every RPG and comic store and publisher should read for a better understanding of the comic and gaming industry as a whole is Tilting at Windmills written by Brian Hibbs. Brian’s insite on the topic is so AMAZING not for the fact that they were innovative when he first spoke them in 1992 but they are still if not more important today. This is the handbook my buddy Tate Ottati of Tate’s Comics used to build his 1st store from a 1,000 sq. ft location to its current size of 6,000 sq. ft, not including his 700 sq. ft. art gallery in the store and the 2,000 sq. ft. gaming store which is a few doors down from the main store in less than 15 years. This book is worth its weight in gold and you should be able to find at least 10 good ideas that you can use to make your store or company better. The monthly One Day Sale and the Black Friday/Cyber Monday sale that I do are directly from what I learned in that book. It is a bible that you should be reading cover to cover every three or four months to refresh yourself and see what other nuggets of knowledge you can gain from it. This is the book that makes it possible for me to keep making money and sales in a market where most are losing more and more market share and money. Talk to you later...