The Crossover - Moving from RPGs to Comics…

Anyone who reads this blog knows I am a HUGE fan of comics and the comic industry. I think the comic industry is the “other side” of the coin when you think of niche products or services. While it is a niche industry, comics have evolved to tap into the animation, video games and Hollywood movie industry. RPGs should and could do this same thing, on average don’t. The really sad part is that RPG publishers are built perfect for the video game industry (RPG publishers build game setting and build encounters/adventures as the status quo to make a successful line) to come to us and license our ideas. If people could play Tomb of Horrors as a video game how many people would become fans of it? My guess, A LOT!!!! While getting to the video game market is the successful end goal, the first easy step to move in that direction is comic books or even a better choice, webcomics.
After reading How to make Webcomics, I made an initial attempt to do a webcomic based on my fantasy setting, NeoExodus: A House Divided with Grand Theft Exodus. While Grand Theft Exodus didn’t do as I expected, I did see how it could be used to help grow my RPG business and create a whole new business where I could use the webcomic artwork in my RPG products. A webcomic can save you money over the long run, but it does have high start up cost. And that is the thing that will kill most RPG publishers, due to money being always tight as a RPG publisher. A full comic page will on average cost you about $100 buck a page (Look at the Atland or The Guns of Shadow Valley webcomic from an example of what I mean). So you release one page a week it will cost you $5,200 a year. You just need to generate $15 a day to pay for this artwork over a year. When you place your site up for the webcomic you will use Project Wonderful to help generate money for you to offset the cost. Now you have access to new customers is a different business medium (Transmedia anyone?) while at the same time introducing those people to your other related products, like a RPG.

Find a way to develop and create a crossover and you find a way to make more money for you, Green Ronin’s DC Adventures is a great example of a crossover product for DC Comics. Best of all someone had to pay DC Comics for the license. I am going back to doing Grand Theft Exodus sometime in the future. I just have to make sure it works well to grow my business. Just something to think about. Talk to you later…

The financial mathematic of making a profitable RPG product for FREE…

So a few weeks ago I spoke about Monte Cook’ DungeonADay.com site and How to do it if it was free.  So I  have been crunching the actual numbers and this is what I have come up with to do my own version of DungeonADay.com with a little spin on it:

Writing focus & Writing Cost: Unlike DungeonADay.com which is a daily updated traffic site, we are looking to do updates to this website twice a week (Monday & Thursday) or three times a week (Monday, Wednesday & Friday).  Also unlike, DungeonADay.com we are using the Adventure Path structure as our focus and basis for this new website.  We plan for our Adventure Paths to last only for 13 weeks. Each day that we do and update will be an encounter that links into the larger story the website is telling. We are planning for each of the encounter updates to be 1,500 words in length with a one cent a word rate.  So that comes to either $30 or $45 a week for this project.  Figure it out for the full 13 weeks and you get a total price of either $390 or $585

The web hosting: SubHub is exactly what I would be looking for.  After joining DungeonADay.com and looking around it for all the great stuff it has inside for gaming fans (and there is a lot of great stuff inside) I think this will fit me nicely.  The price breakdown that SubHub provides is somewhat reasonable at $97 a month.  $97 a month comes out to $22.55 per week for a 13 week total of $293.15.

Artwork: Stock art which I have TONS of it so no issue there.

Cartography: After experimenting with my Fantasyscape line I decided that I will be handling that myself so I save cost on that.

So the total to do this little project for 13 weeks would be $683.15 (for twice a week) or $878.15 (for three times a week). 

Now, the BIG difference between this site and DungeonADay.com is that we are giving this site and content away COMPLETELY FOR FREE.  If I am doing this for free, how will this site make any money?  Now it is time to think like our friends at Webcomics.com and what I have read in How To Make Webcomics. 

First off, I have to know what is the minimum amount of money I need to generate per day to make this whole idea profitable.  So for twice a week version we will need to make $7.51 a day; while the three time a week version we will need to make $9.65 a day.  When you break it down like that it does not really seem like a lot of money.  How will I be making that money?  Let’s see…

Advertising: There will be ads from Project Wonderful where I will do a two skyscraper ads (160 x600 pixels) that will cost $1.50 a day to advertise on each ($3 total); one letterbox ad (728 x 90 pixels) that will cost $2 a day; six half banner ads (234 x 60 pixels) that will cost $0.50 a day to advertise on each ($3 total)

RPGNow Affiliate Store: I have an affiliate store that was created by RPGNow.com and I am able to sell my products (and other RPG companies products).  RPGNow.com gives me 10% of whatever I sales that I generate at that site. So if I wanted to make $4 a day from the affiliate site I would need to sell $40 worth of product a day.  With all the traffic I would be generating from the interest in this site, I do think that would be an issue. 

And with those two little things I could generate a whopping $12 a day which would come out over 13 weeks to be $1,092.  Subtract the $683.15 (for twice a week) or $878.15 (for three times a week) and you get $408.85 (twice a week) or $213.85 (three times a week). Proving this could be a profitable venture. 

Now here is the fun part that many of you have not even thought of yet.  I could collect all the content we have written (39K words for twice a week or 59K words for three times a week) and make a PDF version and sell it at RPGNow.com for $7 or $9 each.  Better yet, I can go Print on Demand with Lulu.com and sell them for $18.99 or $21.99 each. Since we covered the cost of the site with the advertising and affiliate store, all the rest is PURE PROFIT!!!!  Once again, all of it is PURE PROFIT!!!!!  Who would have thought you could make all that money giving stuff away for free?  Looks like I have some work to do.  Talk to you later…

Free Money from Project Wonderful!

You are in business to make money right? Well here is some free money, I have been using Project Wonderful since I first read about it in How to make Webcomics. But some of you people out there are not using it. Why? The ads you get from Project Wonderful are normally more comic, webcomic and gaming focused then what you would get from the big ad sites like Google. Do yourself a favor and sign up at Project Wonderful and stat making some free money. Talk to you later...