Showing posts with label third party publishing. Show all posts
Showing posts with label third party publishing. Show all posts
Thursday, May 26, 2016
Thursday, May 30, 2013
Saturday, March 24, 2012
Hugo “Butterfrog” Solis to work on this project, if we reach our first threshold goal!
Wednesday, March 21, 2012
I have $15 to purchase 3PP PDF product, what should I buy and WHY?
Tuesday, December 13, 2011
Free RPG Day NeoExodus Adventure Kickstarter rewards Pt. 1
So today I wanted to show you what we are going to offer as
rewards for the upcoming Free RPG Day NeoExodus Adventure for Pathfinder RPG
Kickstarter project. We are only showing you a few of the “standard” rewards, and the
Special Rewards will be announced tomorrow. Enjoy!
PLEDGE $10 OR MORE
Imperial Civilian: All donors at this level will be listed
in the game credits as a donor and will receive a PDF copy of the final
project, fully playtested, edited, illustrated, and laid out version of the
Free RPG Day adventure, Undying Legacy of the First Ones.
PLEDGE $20 OR MORE
Imperial Citizen: As per the Imperial Civilian, with the
addition of all donors at this level will receive a copy of the NEOEXODUS: AHOUSE DIVIDED Campaign Setting PDF.
PLEDGE $35 OR MORE
Imperial Man-At-Arms: As per the Imperial Citizen, with the
addition of all donors at this level will receive a copy of the “Support 3rd PartyPublishers” T-Shirt.
PLEDGE $50 OR MORE
Imperial Nobel: As per the Imperial Man-At-Arms:, with the
addition of all donors at this level will receive a membership in The Imperial
Alliance Council through the end of 2012. The Imperial Alliance Council is the community
who receives access to bonus materials, exclusive offers on other merchandise,
and most importantly, seeks input on the direction of events in the NEOEXODUS:A HOUSE DIVIDED setting. Also donors receive a full-color, signed Limited
Edition of the NEOEXODUS: A HOUSE DIVIDED Free RPG Day adventure, Undying
Legacy of the First Ones. (This edition is a Kickstarter exclusive and will be
available nowhere else.)
PLEDGE $75 OR MORE
Imperial Aristocrat: As per the Imperial Nobel, with the
addition of a special Limited Edition collection of prints featuring the
artwork of NEOEXODUS: A HOUSE DIVIDED by LPJ Design artists Bruno Miguel
Martins Balixa, Juan Diego DIanderas, Yama Orce and more. In addition, you will
be listed in the acknowledgements under the specific Empire you choose (Arman
Protectorate, Caneus Empire, Dominion, Janus Horde or Reis Confederacy).
PLEDGE $100 OR MORE
Imperial Janissary: As per the Imperial Aristocrat, with the
addition of you will receive an exclusive, one-of-a-kind full Pathfinder stated
NPC created exclusively for this adventure specifically tailored to you,
created by NEOEXODUS: A HOUSE DIVIDED creative team.
Plus we have several more level of donation to this
project. So think about what level you
might want to contribute at to make this project a success. Talk to you later…
Tuesday, August 30, 2011
Starting a Pathfinder Flame War in three, two, one...
Can a Third Party Publisher (3PP) make a better product "core product" than Paizo? This really focuses around the messageboard thread from Paizo.com, that ask the questions, "Will Paizo ever make a Psionics book?" Thes quest I have to ask is does Paizo even need to, if Dreamscarred Press has done a excellent job with its Psionic line. Better yet, with more and more of the freelancers who work for Paizo working for more and more 3PP, is the quality of certain 3PP to a level where it rivals and in some cases is better than Paizo? Simply put, are the 3PP improving in quality and giving you what you want out of a "good" RPG company? Please DISCUSS this with civil tones, PLEASE! Talk to you later...
Wednesday, March 30, 2011
Friday, September 10, 2010
Guest Blog Post - What can third party publishers do to help improve their presence in the friendly local game store by Gary Ray
Gary Ray, owner of Black Diamond Games in Concord, CA was kind enough to write a a guest blog post for us here at In the Mind of a Mad Man about third party publisher (of which LPJ Design is one) and retail stores (which Black Diamond Games is). Hope you enjoy.
What can third party publishers do to help improve their presence in the friendly local game store by Gary Ray
So what can third party publishers do to help improve their presence in the friendly local game store? The answer involves understanding your audience. I'm not talking about your customers, you intimately understand them, of course. It's the local game store that you may not fully grasp. First, lets get some perspective.
We are not in the '80's and game stores are no longer fantasy shops, as much as I wish they were. Hobby gaming has diversified greatly. My store is divided into five departments, including board games, miniature games, collectible card games, classic games and puzzles, and finally role-playing games. This means that role-playing games occupy about 20% of my consciousness, assuming they have an equal role to play (they probably don't, but I like them, so it's not far off). Of that 20%, about half my sales are Dungeons & Dragons and Pathfinder. I think this is fairly typical. In fact, many store nowadays don't go much beyond D&D and perhaps the next two or three top games. You have your work cut out for you.
So all non-D&D role-playing games are now occupying about 10% of my consciousness when it comes to purchasing. Of course, purchasing is probably about 20% of my job as a store owner, so in reality, all things RPG that aren't D&D are more in the range of 2%. I bring this up because there seems to be this misperception of the role of RPGs in game stores. They are far from a primary concern. From a sales perspective, they are relevant, but not overly so. I think I'm fairly typical in this regard and perhaps atypical in that I spend any time whatsoever with non D&D RPGs. At last count we carried over 30 different game systems, but most of the 3,000 or so stores out there that carry games probably have far fewer. I put myself in the top 10% of stores in this respect. I'm not bragging, just providing some perspective. Maybe 200-300 stores will have that 2% on their radar.
So how do you get on my radar? How do you capture the 2% of a store owners attention in about 10% of the stores? Here is where marketing to your customers comes in. The best way for your game to get on my radar is through our customers. A good game store listens very carefully to their customers. If a customer wants a product, we carefully gauge their true interest and may bring in one.
The best way to make this happen is to ask them to ask your customers to buy from us. This may seem against your own interests if you sell direct. It may seem futile if my numbers are correct and 90% of store owners won't care, but 10% of stores is 300 sales. I'm not saying you give up direct sales. Just tell your customers that if they've got a good store to support it by asking for your product and buying it there if the store owner brings it in.
Why give up half or more of your margin? The FLGS is yet another sales channel and can be a big source of marketing for you. Once we buy your product, we have some level of interest in generating further demand. That one guy might have bought it, but a hundred more people might see it on the shelf. You've also created a sales partner. We post your product info on Facebook, talk up your product with potential customers, and possibly hold events if it's a big enough deal. This all begins with getting that alpha gamer on board with your product with a commitment to buy from us. Without this, you're occupying 2% of my consciousness. With it, you're on my to-do list.
What else?
Do your own marketing, especially using social media like Twitter and Facebook. Adjust your web page with meta tags that work with Facebook so I can easily post your link on my wall. Foster your sales channels equally. If I visit your page and I see you encouraging direct sales over store sales, such as with discounts, early release or telling your customers to please buy direct and not from the grubby game store (this has happened), we're done. I am not afraid of the PDF product, but if I see you're already selling your print product before the release, I'll generally believe the demand is soft and probably pass.
Produce quality books in the format we can sell. Digest size books are popular, especially with the D&D Essentials line moving to them. However, many stores hate them. Think about how your book will be displayed. We use magazine racks, so your digest sized book is invisible unless it's in front. This means it's likely to be shelved on a book shelf instead, spine out. That's bad. Also make sure your book will hold up to wear. A successful RPG book will sell three times a year or more. How will your book look on the shelf after four months? If it's looking ratty, if the cover bows, or if it in any way looks like it's sliding into home and about to fall apart when it's bought in month four, it won't get ordered again.
Create hope in the future. If it's not a one shot RPG product, already begin marketing book two on the release of book one. Maybe you don't have the money for it yet. So what? Bang the drum. If you take a wait and see attitude, so will your customers and many won't buy your book. They have this crazy perception of what is alive and what is dead. They want "support" for the product line, reprints with errata, additional supplements to spur their imagination. If that's not forthcoming, they have deep suspicions. They've been burned too many times.
This might sound harsh, but the bottom line is we want to work with you. You're fighting an uphill battle. You're at best Dr. Pepper in a world dominated by Coke and Pepsi. That's alright. We run game stores. We're used to the long odds and making something from nothing.
Once again this to Gary for this great post and if you are in Concord, CA make sure you check out his store. Talk to you later...
What can third party publishers do to help improve their presence in the friendly local game store by Gary Ray
We are not in the '80's and game stores are no longer fantasy shops, as much as I wish they were. Hobby gaming has diversified greatly. My store is divided into five departments, including board games, miniature games, collectible card games, classic games and puzzles, and finally role-playing games. This means that role-playing games occupy about 20% of my consciousness, assuming they have an equal role to play (they probably don't, but I like them, so it's not far off). Of that 20%, about half my sales are Dungeons & Dragons and Pathfinder. I think this is fairly typical. In fact, many store nowadays don't go much beyond D&D and perhaps the next two or three top games. You have your work cut out for you.
So all non-D&D role-playing games are now occupying about 10% of my consciousness when it comes to purchasing. Of course, purchasing is probably about 20% of my job as a store owner, so in reality, all things RPG that aren't D&D are more in the range of 2%. I bring this up because there seems to be this misperception of the role of RPGs in game stores. They are far from a primary concern. From a sales perspective, they are relevant, but not overly so. I think I'm fairly typical in this regard and perhaps atypical in that I spend any time whatsoever with non D&D RPGs. At last count we carried over 30 different game systems, but most of the 3,000 or so stores out there that carry games probably have far fewer. I put myself in the top 10% of stores in this respect. I'm not bragging, just providing some perspective. Maybe 200-300 stores will have that 2% on their radar.
So how do you get on my radar? How do you capture the 2% of a store owners attention in about 10% of the stores? Here is where marketing to your customers comes in. The best way for your game to get on my radar is through our customers. A good game store listens very carefully to their customers. If a customer wants a product, we carefully gauge their true interest and may bring in one.
The best way to make this happen is to ask them to ask your customers to buy from us. This may seem against your own interests if you sell direct. It may seem futile if my numbers are correct and 90% of store owners won't care, but 10% of stores is 300 sales. I'm not saying you give up direct sales. Just tell your customers that if they've got a good store to support it by asking for your product and buying it there if the store owner brings it in.
Why give up half or more of your margin? The FLGS is yet another sales channel and can be a big source of marketing for you. Once we buy your product, we have some level of interest in generating further demand. That one guy might have bought it, but a hundred more people might see it on the shelf. You've also created a sales partner. We post your product info on Facebook, talk up your product with potential customers, and possibly hold events if it's a big enough deal. This all begins with getting that alpha gamer on board with your product with a commitment to buy from us. Without this, you're occupying 2% of my consciousness. With it, you're on my to-do list.
What else?
Do your own marketing, especially using social media like Twitter and Facebook. Adjust your web page with meta tags that work with Facebook so I can easily post your link on my wall. Foster your sales channels equally. If I visit your page and I see you encouraging direct sales over store sales, such as with discounts, early release or telling your customers to please buy direct and not from the grubby game store (this has happened), we're done. I am not afraid of the PDF product, but if I see you're already selling your print product before the release, I'll generally believe the demand is soft and probably pass.
Produce quality books in the format we can sell. Digest size books are popular, especially with the D&D Essentials line moving to them. However, many stores hate them. Think about how your book will be displayed. We use magazine racks, so your digest sized book is invisible unless it's in front. This means it's likely to be shelved on a book shelf instead, spine out. That's bad. Also make sure your book will hold up to wear. A successful RPG book will sell three times a year or more. How will your book look on the shelf after four months? If it's looking ratty, if the cover bows, or if it in any way looks like it's sliding into home and about to fall apart when it's bought in month four, it won't get ordered again.
Create hope in the future. If it's not a one shot RPG product, already begin marketing book two on the release of book one. Maybe you don't have the money for it yet. So what? Bang the drum. If you take a wait and see attitude, so will your customers and many won't buy your book. They have this crazy perception of what is alive and what is dead. They want "support" for the product line, reprints with errata, additional supplements to spur their imagination. If that's not forthcoming, they have deep suspicions. They've been burned too many times.
This might sound harsh, but the bottom line is we want to work with you. You're fighting an uphill battle. You're at best Dr. Pepper in a world dominated by Coke and Pepsi. That's alright. We run game stores. We're used to the long odds and making something from nothing.
Once again this to Gary for this great post and if you are in Concord, CA make sure you check out his store. Talk to you later...
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